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Is the MLM Top Earners List Becoming More Accurate?

At the bottom of this post you’ll find the top 20 earners list as it looked in mid-May and how it looked a few days ago. As most people following the list know, the initial version was very heavily weighed toward MonaVie and Amway.

Since it was so obviously inaccurate and weighted, it led me to wonder how legitimate it was and whether there were any ulterior motives in releasing it. If you’ve read my latest post you’ll remember that I suggested a more effective way at analyzing the value of any particular MLM opportunity from the view of a potential distributor. I think I’ve nailed down a pretty insightful methodology measuring momentum, which you’ll see in my next post.

For now, check out the before and after view of the top 20 earners. Notice that whereas MonaVie and Amway used to fill 15 of the top 20 spots, they now occupy “only” 10 of the top 20. If the list was more accurate I wonder if those 2 companies combined would have more like 4-5 of the top 20. My insiders tell me that the list publishers still haven’t actively reached out to request information from some of the biggest MLM companies, especially those based outside of the U.S.

The obvious inaccuracies haven’t stopped distributors and even some companies (ok, 1 in particular) from referencing the list as evidence of their opportunity’s superiority.

Oh well. Coming from more traditional businesses, perhaps I expect too much. But then again if the industry wants to be taken seriously shouldn’t everybody in network marketing, companies & distributors alike, expect more?

How the Top 500 MLM Earners table looked in May 2009

Rank Name Company Est. Monthly Earnings
1 Lita & Brigg Hart Monavie $573,411
2 Gina & Steve Merritt Monavie $407,389
3 Rolf Kipp Forever Living Products $400,000
4 Mike Dillard Magnetic Sponsoring $395,000
5 Barry Chi & Holly Chen Amway $375,000
6 Sherman Unkefer Xango $350,000
7 Jay Kubassek CarbonCopyPro $300,000
8 Charlie & Debbie Kalb Monavie $292,000
9 Darrell & Tracy Utterbach Monavie $292,000
10 Kelly Bangert Monavie $292,000
11 Ron & Brenda Prudhomme Monavie $292,000
12 Scott and Sue Olsen Monavie $292,000
13 Corbin & Holly Roush Monavie $270,168
14 Dexter Yager Amway $250,000
15 Max Schwarz Amway $250,000
16 Jeff Roberti NSA-Juiceplus $250,000
17 Onyx Coale & Robert Addie Monavie $223,984
18 Peter & Eva Muller-Meerkatz Amway $175,000
19 Kaoru Nakajima Amway $165,000
20 Sunny Su & Debra Hsu Hsieh Amway $165,000

How the Top 500 MLM Earners table looked in September 2009

Rank Name Company Est. Monthly Earnings
1 Lita & Brig Hart Monavie $615,000
2 Barry Chi & Holly Chen Amway $575,000
3 Enrique & Graciela Varela Herbalife $425,000
4 Gina & Steve Merritt Monavie $407,000
5 Carol & Ken Porter Monavie $400,000
6 Charlie & Debbie Kalb Monavie $398,000
7 Rolf Kipp Forever Living Products $375,000
8 Mike Dillard Magnetic Sponsoring $365,000
9 Dexter Yager Amway $350,000
10 George Zalucki & Art Napolitano ACN $350,000
11 Max Schwarz Amway $350,000
12 Peter & Eva Muller-Meerkatz Amway $350,000
13 Sharon & Steven Sharif Xango $350,000
14 Tsuyoshi Tomioka Synergy $350,000
15 Jay Kubassek CarbonCopyPro $300,000
16 John Peterson Herbalife $300,000
17 Kaoru Nakajima Amway $300,000
18 Marco & Milagro Dubon Forever Living Products $300,000
19 Sunny Su & Debra Hsu Hsieh Amway $300,000
20 Susan Peterson Herbalife $300,000

I wonder if the rounding to the nearest $50,000 that occurs with #s 11-20 means that those are imaginary numbers or otherwise guesses.

This post explores the motivations of MLM companies that publish their distributor earnings numbers.

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